If you’ve decided that public speaking is something you want to do as a lawyer to help grow your law practice, build your brand, and connect with your community members, then great! I commend you. Public speaking has been transformative for me and my business and I’m sure it will be for you and yours as well.

Now that you’ve made the decision to engage in more speaking events, how are you going to find the right speaking opportunities?

Here are three things you should do before you hop on Google and search for your next speaking opportunity:

Find your voice

  • Do you have something to talk about?
  • What’s your message?
  • What’s your unique story, angle, perspective, experience?
  • What is your point of view?
  • Do you have some knowledge or expertise you can teach?

These are all very good questions to ask yourself before you go searching for speaking engagements. Getting clear on your voice and message will help you connect with the right event planners.

Find your audience

You want to make sure your message is being heard by the right people so think about whom your intended audience members are. Who is it you want to speak to? Are they potential clients? Are they fellow lawyers? Are they students?

Narrow down who you want to connect with while presenting and that will help you locate more appropriate speaking opportunities.

Get involved

Rather than reaching out to conference organizers with a cold email or cold call, try to reach out to organizations or bar association leaders you already know. Volunteer and get involved with the organizations you wish to speak for. It’s always easier to convince an event organizer you already know to select you as a speaker, especially if you’ve been a valuable member in the past.

Check out the video above for a deeper conversation.