Even if you don’t have your own podcast or don’t want to start one, you can still benefit from the platform and use it to build your own brand as a lawyer. How? By being a guest on other shows, specifically ones where your prospective clients are likely to be listening. Guesting can help you get your name (and your law firm’s name!) out there. As someone who is constantly pitched by people wanting to be guests on my shows, I know the right way to do it and the wrong way to do it.
In this video, I share 3 things to keep in mind when you’re pitching yourself to be a guest on another podcaster’s show.
3 Things to Do to Be a Podcast Guest:
- Do your research. Don’t just reach out to shows that you’ve never listened to before. You need to do some homework ahead of time in order to determine if you’d be a good fit for the intended show based on their tone, format, subject matter, etc.
- Prepare your talking points. Write down 3 to 5 points that you know you can talk about as a guest. What are you an expert in? What knowledge do you have? Make it easy for a podcast host/producer to say “yes” to you by clearly telling them what you’d want to talk about.
- Reach out. Find the email of the producer or a contact form on the podcaster’s website to reach out through. Introduce yourself. Share a personal anecdote about the show and what it means to you. Then pitch your talking points and make sure you’re clarifying why you’d be a great guest on their show. What value do you bring? How will the show’s listeners benefit?