Video Branding and Marketing

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At Abboud Media, we are passionate about helping lawyers and law firms grow their practices using the power of video marketing. We get lawyers because our team is led by lawyers!

Our approach is full service – from the strategy to creative, to the filming and editing.

Our focus is on helping amplify your voice to reach more clients in less time.

Video Packages
Choose what's right for you and your needs
  • Silver Package

    5 Legal “How-To” Videos

    Provide quick legal tips and How-To’s to showcase your legal knowledge and expertise. Keep your law firm top-of-mind and build brand awareness. Give your FAQ’s page more personality.

    5 Accompanying Blog Posts

    YouTube Channel Set Up and/or Management

    Social Media Sharing

    SEO/Keyword Optimization

    *Optional: Social Media Ads (Ad spend additional)

  • Gold Package

    1 Branded Video

    Including a Welcome (aka Introduction) Video on your website is an effective way to welcome your online visitors and introduce yourself to them. This video will bring your law firm to life, showcase your team’s talent, and increase conversions.

    13 Legal “How-To” Videos

    Provide quick legal tips and How-To’s to showcase your legal knowledge and expertise. Keep your law firm top-of-mind and build brand awareness. Give your FAQ’s page more personality.

    13 Accompanying Blog Posts

    Up to 5 Attorney Profile Videos

    Spruce up your Attorney Profile page on your website with an inviting and interesting video that allows the viewer to get to know more about you – beyond the information typically listed on attorney profiles.

    YouTube Channel Set Up and/or Management

    Social Media Sharing

    SEO/Keyword Optimization

    *Optional: Social Media Ads (Ad spend additional)

  • Platinum Package

    1 Branded Video

    Including a Welcome (aka Introduction) Video on your website is an effective way to welcome your online visitors and introduce yourself to them. This video will bring your law firm to life, showcase your team’s talent, and increase conversions.

    25 Legal “How-To” Videos

    Provide quick legal tips and How-To’s to showcase your legal knowledge and expertise. Keep your law firm top-of-mind and build brand awareness. Give your FAQ’s page more personality.

    25 Accompanying Blog Posts

    Up to 10 Attorney Profile Videos

    Spruce up your Attorney Profile page on your website with an inviting and interesting video that allows the viewer to get to know more about you – beyond the information typically listed on attorney profiles.

    YouTube Channel Set Up and/or Management

    Social Media Sharing

    SEO/Keyword Optimization

    *Optional: Social Media Ads (Ad spend additional)

Sample Portfolio

What each video option includes:

Strategy and Discovery

Having lawyers on our strategic team means we understand you – the lawyer. It’s not enough to understand you; we want to get to know you! We take the time to learn about your marketing and growth objectives. We gather insight on your ideal client. We see the big picture and understand branding principles. We acknowledge that, as a lawyer, you must establish a strong brand to maximize your marketing efforts.
– Strategic positioning
– Audience research
– Brand platform analysis
– Content/topic generation
– Roadmap planning

Production

This is the fun part! We can meet you where you are* or you can meet us at our comfortable set. Either way, we’ll bring the necessary equipment to the designated filming location. We’ll even bring our team to pamper and prep you. You just need to bring your knowledge of the law and your winning personality.
– Filming
– Directing
– Content management
– Creative production
*Since we are a Los Angeles-based company, we can’t necessarily travel everywhere for filming (although we’d love nothing more than to travel the US meeting lawyers!). Call us to find out where we’re able to travel.

Post-Production

After we wrap up filming, we get to work on the editing and post-production. We go through your footage to iron out wrinkles, add music and graphics (if necessary), and the all-important Call-To-Action. Most importantly, we look to see if the video is informative, educational, entertaining, or all three!. We keep the potential client-viewer in mind to make sure that the video content is as valuable to the client as possible.
– Editing
– Graphics/sound
– Storytelling
– Call-to-Action

Search and Visibility

Breaking through a noisy online world takes time and consistency. Luckily, that’s what we’re good at! We position your videos to be found by the right clients who are searching for answers to their legal questions online. We help drive views, impressions, awareness, and engagement to your videos in order to ultimately increase your ROI.
– Keyword research
– Video management
– Video search optimization
– Audience engagement

Audit and Results

Our work isn’t done once the video is created. We continue to track and analyze the effectiveness and results of each video. We scrutinize trends, engagement, and numbers all in an effort to tweak and perfect the process.
– Analytics review
– Reporting
– Process review
Want to hear how we can help you grow your law practice using videos? Let's chat!