Twitter can be a powerful business development tool in a lawyer’s toolbox. My favorite part of Twitter is being able to engage and connect with fellow attorneys!
1) DO give the people who follow you what they want. Share your personality, your journey, your opinions, your expertise, your knowledge. Offer breaking news in your legal field. If someone follows you, then it’s because they’re interested in what you have to say. Don’t be afraid to share your unique voice.
2) DO engage. Retweet other people’s tweets, answer people’s questions, and mention/tag others in your posts. Don’t be afraid to directly reach out to individuals you’d like to connect with.
3) DO use images in your posts. People are visual creatures so adding an image to your post will enhance the message you’re trying to communicate and will increase engagement.
4) DO keep your profile current, including your picture. Lawyers should include pictures of themselves in their profiles. People trust people. You have two areas where you can include images in your bio so use one of them wisely.
5) DO follow hashtags that interest you. I spend a lot of time tracking certain #’s to see what others are saying about a specific topic. #’s are a great way to find and connect with others who are interested in similar subjects and topics as you are.
- DON’T provide an ominous description in your bio section. If your profile bio tells me nothing about you, I will not follow you. This is especially true if you’re a lawyer and you refuse to describe what you do or whom you help.
- DON’T be super self-promotional. Try to share other lawyer’s or other people’s content, not just your own. Share a helpful article written by someone else or help another lawyer promote an upcoming webinar of theirs.
- DON’T neglect people who reach out to you on Twitter. If someone mentions you in a post, retweet that post or respond to it somehow. Don’t ignore them.
- DON’T send out all of your tweets at once. You should aim to spread out your tweets throughout the day. Use resources like Hootsuite or Buffer to spread out your tweets and capture a wider audience throughout the day.
- DON’T give out legal advice. I hope this one is obvious but it’s worth mentioning.
I hope this has been helpful.
Let me know what your top Twitter tips are in the comments below.