Podcasts are having a moment right now. Do you feel it? Maybe you see all the articles proclaiming the rise of podcasts. Or you notice all the subway commuters with their heads buried in their Apple Podcasts apps? Whatever it is that interested you in reading this particular post, you must be at least considering launching your own. Whether you want to launch one to market your law practice or to replace your blog (because audio > text any day!), you’ll need to figure out what your podcast is going to be about.
In this video, I share 3 questions you should ask yourself to figure out if your podcast should be about your practice area or something else?
3 Questions to Ask Yourself to Figure Out the Subject Matter of Your Podcast Show:
- Do you enjoy talking about the law…all the time?
- If your practice area isn’t what you want to discuss, then what is something that you’re knowledgeable about and interested in?
- What topic will help contribute to your overall brand goals?
Check out the video where I elaborate on these three questions.